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About the Mobile Friendly Update –
• What Google is saying – Beginning April 21, Google expanded their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.…
• The algorithm change is expected to have a significant impact on search results…Google has said it will have more of an impact on search rankings than either Panda or Penguin, two of its most impactful search algorithm updates Google has ever rolled out.
• Websites that are mobile friendly will get what is expected to be a massive rankings boost over sites that are not when an individual is searching from a smartphone, and it is possible that websites that are not mobile friendly will not be displayed in the search results. In addition, some are speculating that the update will also affect desktop search results.
• 44% of Fortune 500 web sites failed the Google Mobile Friendly test (https://www.google.com/webmasters/tools/mobile-friendly/) and here’s a link to an article from Tech Crunch with more details on their findings.
• Most companies do not know that their websites don’t meet the mobile friendly requirements, or about the April 21 algorithm update…which presents a big problem for any company that depends on leads from their websites.
• The good news is that this algorithm change is expected to be in real-time, so if companies make the needed changes then their sites should get an immediate boost.